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Diederik Heinink

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Diederik Heinink

Why Musk may very well be what Twitter needs right now

Musk’s purchase of Twitter is not a takeover like any other. It’s historical for several reasons:

4 min readMay 2, 2022

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Why Musk may very well be what Twitter needs right now

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Diederik Heinink

Slowly, but surely, a new type of leader is rising

The contrast couldn’t be bigger.

3 min readNov 24, 2020

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Slowly, but surely, a new type of leader is rising

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Diederik Heinink

Beat the lockdown blues

This piece is a translation of the Dutch version I wrote last week for LinkedIn. There were so many positive reactions and comments that I…

3 min readOct 28, 2020

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Beat the lockdown blues

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Diederik Heinink

The war in Israel also intensifies the battle between X and traditional media

During events such as this terrible Israel-Hamas war, trusted and fact-checking information and news sources are crucial.

3 min readOct 19, 2023

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The war in Israel also intensifies the battle between X and traditional media

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Diederik Heinink

Lack of leadership caused the fall of Credit Suisse and Silicon Valley Bank

Good piece by Evgueni Ivantsov in Financial Times this week about the fall of Credit Suisse and Silicon Valley Bank.

1 min readMay 18, 2023

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Lack of leadership caused the fall of Credit Suisse and Silicon Valley Bank

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Diederik Heinink

How Europe is rapidly losing its naivety

The terrible war in Ukraine has so far been a crash course for Europe. The continent is rapidly losing its naivety and is lucky to have the…

3 min readMar 12, 2022

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How Europe is rapidly losing its naivety

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Diederik Heinink

What leaders can learn from disruptor Trump

For many this is a scary headline. But I think one always has to look at anyone to learn from. Even if you’re not a fan of Trump, like me.

4 min readNov 17, 2020

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What leaders can learn from disruptor Trump

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Diederik Heinink

The Monday perspective changed

Monday 9 November was anything but a Blue Monday. It was the day after the weekend that Biden was elected as President, that Pfizer…

3 min readNov 9, 2020

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The Monday perspective changed

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Diederik Heinink

In this era of the ‘Who’, leaders have to become irresistible

In the coming years, founders, CEOs and leaders at companies of any size will have to speak up much more on important matters about their…

3 min readOct 28, 2020

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In this era of the ‘Who’, leaders have to become irresistible

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Diederik Heinink

Has purpose lost its meaning?

Purpose is probably the most used word in business the past few years. It might very well also be the most ‘misused’ word.

4 min readSep 13, 2020

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Has purpose lost its meaning?

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Diederik Heinink

Diederik Heinink

Entrepreneur | Marketing | Strategy | Leadership | Transformation | Author ‘The Era of the Who’ | Speaker, podcast host & columnist

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