Why Musk may very well be what Twitter needs right now

Diederik Heinink
4 min readMay 2, 2022

Musk’s purchase of Twitter is not a takeover like any other. It’s historical for several reasons:

1. The amount of 44 billion. It’s the third largest tech acquisition ever.

2. Twitter is a social media platform. So, we all kind of own it. (We think…)

--

--

Diederik Heinink

Entrepreneur | Marketing | Strategy | Leadership | Transformation | Author ‘The Era of the Who’ | Speaker, podcast host & columnist