The Monday perspective changed

Diederik Heinink
3 min readNov 9, 2020
The Amstel river, Amsterdam. Monday 9 November 2020.

Monday 9 November was anything but a Blue Monday. It was the day after the weekend that Biden was elected as President, that Pfizer brought the encouraging news that it has a 90% effective vaccine that might become available before the end of the year and that the temperature in Amsterdam hit a record 17 degrees Celsius.

Ok, I admit the latter was not really a world event and can also be perceived as a sign of…

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Diederik Heinink

Entrepreneur | Marketing | Strategy | Leadership | Transformation | Author ‘The Era of the Who’ | Speaker, podcast host & columnist